THE ONLINE GROCERY REPORT: The market, drivers, key players, and opportunities in a rising segment of e-commerce (AMZN, TGT, WMT, KR)
Business Insider Intelligence
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Online grocery growing rapidly from its small base. Its market value has doubled from 2016 to 2018, suggesting that consumers are starting to get more comfortable ordering essentials and certain foods online — a major barrier to adoption.
Meanwhile, one type of product that's popular in online grocery, consumer packaged goods (CPGs), has seen the majority of its growth come from online. Although consumers may not be entirely comfortable buying items like produce online yet, that will likely come as their familiarity and trust in online grocery grows.
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See Also:
- Amazon found an inexpensive route into brick-and-mortar retail, and it could be a crucial weapon as it competes with Walmart
- Walmart reveals it's planning an Amazon Prime Day counterattack with thousands of deals
- Prime Day 2019 will extend beyond Amazon
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