H&M's online secondhand store expands to new markets as it looks to cash in on sustainability-conscious shoppers

H&M Shutterstock/DW labs Incorporated

H&M-backed online secondhand store Sellpy is expanding from its home market of Sweden into Germany in a bid to cash in on sustainability-conscious shoppers.
The company, which sells pre-owned clothing online, announced in May that it would be doubling its warehouse capacity in Sweden due to growing demand.
In a statement, H&M acknowledged the increased interest and demand in resale and said that it was "pleased to be able to offer a new sustainable way of buying and selling fashion."
Visit Business Insider's homepage for more stories.

Swedish online secondhand shop Sellpy, which is majority-owned by fashion giant H&M, has launched in Germany in a first step outside its home market as it bets on shoppers trending towards more sustainable consumption.

The start-up handles the entire sales process from picking up the goods from sellers' homes, to photographing, selling and shipping.

See the rest of the story at Business Insider